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Giving Families Hope
for Longer Healthier Lives

By banking your baby's stem cells, your child and family can have access to better options for medical treatments or cures for cancers, as well as possible future treatments for conditions such as heart disease, juvenile diabetes, and brain injury.

"Cord blood was Chloe's chance for a new life."
- Jenny Levine, mother of Chloe who was diagnosed with a brain injury and used her cord blood.

"My brother's
cord blood saved my life."
- Keegan Doheney, treated for leukemia.

Mission & Principles

Mission

Giving Families Hope for a Longer Healthier Life.

We see a day when saving newborn stem cells will be a routine practice and stem cell therapy will be the first line treatment for many of today's incurable diseases and injuries.

Today we are creating a standard of practice where all families are empowered with information on the value of newborn stem cells and provided with an informed choice.

Our primary responsibility is to serve the families that have chosen us to be a partner in their future health. We are committed to the families that have entrusted us with their newborn's stem cells and provide the protection and peace of mind that comes from a relentless focus on quality and innovation in all we do.

Our business and operating principles are built on the highest standards of integrity in contributing to the best interests of our families, our caregivers, our employees and our communities.

Principles in Action^TM

The way we do business.

Standards for the cord blood banking industry

We have chosen to adopt a policy, Principles in Action, that is in line with the marketing code of the Pharmaceutical and Research Manufactures of America (the "PhRMA Code") and the American Medical Association Guidelines on gifts to physicians from industry (the "AMA Guidelines"). These standards-consistent with OIG (Office of Inspector General) guidance-establish a range of appropriate practices that help define proper interactions between healthcare companies and customers.

Although CBR is not a pharmaceutical manufacturer, we serve the needs of both physicians and families who rely on our services-services that could potentially help to provide life-saving treatment. We must, therefore, hold ourselves to the very highest standards.

Principles in Action

CBR's policy, Principles in Action, reflects our voluntary compliance with marketing standards, as well as our adherence to laws and regulations to help us focus on:

• Providing appropriate unbiased education about the benefits of cord blood banking
• Communicating the appropriate use of our services
• Advancing scientific and educational activities

Our Commitment to Open Dialogue and Transparency

At CBR, we are committed to transparency in all of our communications. Building on our Principles in Action program, our formal commitment to maintain alignment with established laws, regulatory guidelines and marketing standards in our communications, Cord Blood Registry has established the following guidelines for participating in social media and word-of-mouth marketing initiatives, which are consistent with the Word of Mouth Marketing Association's (WOMMA) Ethics Code of Conduct:

• CBR will maintain openness and honesty when engaging with consumers
• CBR and those communicating on their behalf will provide clear disclosure of their identity in order to establish trust and credibility
• CBR will encourage consumers engaged in a word-of-mouth program with CBR to disclose their relationship with CBR

Business Principles

Customer Focus

We are dedicated to providing the highest level service to our customers. From first contact with CBR to the collection, banking, and release of the newborn stem cells, we will provide an intimate customer experience driven by an exceeding expectations culture.

Ethics and Integrity

The conduct of our company must be pursued in a way that is never compromised. We believe our integrity and credibility as a company is integral to delivering on the promise of newborn stem cells.

Treat people with Dignity and Respect

The employees at CBR are responsible for our success. We believe embracing diversity and treating others as we would like to be treated is both the right thing to do and creates a business advantage. Personal agreements and accountability are core parts of our culture.

Reward those who Perform

Achievement and accountability are valued at CBR. We will recognize and reward those who perform. We are a meritocracy. Talent development is vital to our long term vision.

Operational Excellence

Banking newborn stem cells require that we master quality in everything we do. Relentless measurement, continuous improvement, and innovation drive our operational success.

Market Leadership

We have earned market leadership through our first to market innovation and flawless execution. Market expansion and growth quicker than our competition are critical for our future. Leadership will continue to be our driving business force as we expand our operations.

Operating Principles

High Performance

Family Matters

We take pride in fostering mutual respect, trust and understanding with our employees, partners, the families we serve, and the communities where we live and work.

We embrace our diversity and treat others as we would like to be treated.

Leadership

We challenge and empower our leaders to achieve greatness by taking risks, defining clear priorities and deploying resources effectively with operational integrity.

We redefine what is possible by encouraging and cultivating visionary thinking in each area of our operations. We provide an inspirational environment which is open to innovation and pioneering approaches to achieve first-to-market leadership.

Integrity

We ensure organizational integrity through interdependency, trust and equitable treatment of employees, partners and clients. We impassion our employees to operate with a sense of urgency, respect, and honesty to fulfill all of our commitments to the highest standards. Honoring our personal agreements is core to our culture.

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